Released on: October 18, 2007, 6:53 am

Press Release Author: BlueStar

Industry: Industrial

Press Release Summary: BlueStar recently held its annual VARTECH2007 Conference &
Trade Show in Nashville, TN, and the show attracted its largest audience to date.


Press Release Body: Florence, KY-October 17, 2007-BlueStar, the leading innovator in
solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products,
is announcing the tremendous success of its VARTECH2007 Conference & Trade Show in
Nashville, TN, September 20-23, 2007.

BlueStar President/CEO Steve Cuntz had this to say about the show: "I continue to be
impressed with the passionate interests that our Value-Added Resellers bring to
VARTECH. Their responses to the new products and solution sets presented by our
suppliers set a high watermark at the Gaylord Opryland this year. It was even more
gratifying to see the intense interest in keynote speaker Janet Schijns\'
presentation on the Reseller Channel's \"SHIFT\" opportunities. I have seldom seen
such a genuine awakening to the forces of change that technology has placed before
us."

Once again, VARTECH attendance was up significantly. This year's show boasted more
exhibitors of best-of-breed software, hardware, and services solutions for the
Point-of-Sale,
Supply Chain, RFID, Mobility, Government and Security verticals. And with the
increase in
BlueStar's Value-Added Reseller traffic at CodeZONE, the show floor became a haven for
networking, partnering and informal demonstrations.

Manager for PDI Direct, Charles Conti, expresses his appreciation for VARTECH:
"VARTECH was the most useful trade show I have attended this year. Fast, accurate,
and direct answers from vendors we are considering purchasing products or service
from; presentations targeted at helping me understand how a vendor's product meets
our customers' needs; and excellent one-on-one with my BlueStar representative to
build a better working relationship to determine how BlueStar can provide any
additional products or services that our customers need."

Christophe Naasz, Marketing Director for Star Micronics, adds his take from the
vendor perspective: "VARTECH2007 truly topped its predecessors. BlueStar has
succeeded in making
VARTECH an annual 'must attend' event for manufacturers and resellers. The increased
attendance at this year's show brought real qualified traffic to our booth, and the
classroom
sessions allowed for sponsors and attendees to exchange industry and product
insight. As always,
the VARTECH team produced a professional event with lots of networking
opportunities. We look forward to the 2008 show."

Also located in CodeZONE was BlueStar's FUSION booth where BlueStar business
development
managers explained the enhanced BlueStar FUSION benefits to VARs and ISVs alike.
Resellers were able to customize marketing and business- development materials in
real time, create demand generation campaigns online, and register to participate in
a variety of FUSION vertical initiatives.

In addition, VARTECH2007 featured educational seminars with industry experts in six
different
verticals to help attendees stay up-to-date on the newest industry trends,
solutions, and technologies. A keynote address from channel industry consultant
Janet Schijns of The JS
Group, illustrated the changes in business that will drive go-to marketing in the
next 1 to 5
years, and how Value-Added Resellers can embrace these changes for profit. Ms.
Schijns also exemplified how BlueStar's FUSION program can help VARs save time and
money achieving "go-to-market" strategies and tactics.

Janet Schijns says her keynote has received great feedback: "BlueStar was very
visionary in encouraging a keynote that helped the attendees understand the major
changes in the channel
that could affect their business. BlueStar asked me to focus on what would best help
the channel-positive or not. The participation, support, and encouragement that
we've gotten from BlueStar and all attendees has just been overwhelmingly positive.
We've had so much feedback from participants."

VARTECH2007's evening events expanded networking opportunities at the show, and
added an entertainment component. These included the Star Micronics-sponsored VAR
Idol live-band karaoke night, EPSON-sponsored Wildhorse Saloon party, and the
Elo-sponsored Closing Reception and Festival de la Rumba salsa-dancing party
sponsored by Hand Held Products, EPSON, Star Micronics, Cognitive, Metrologic,
Datalogic and LXE.

About VARTECH
BlueStar's annual VARTECH convention is a combination conference and trade show for
those
in POS, AIDC, RFID, and Mobility that unites many Value-Added Resellers, industry
manufacturers, and BlueStar employees. It\'s a constructive forum for Value-Added
Resellers to get "up-close and personal," while cultivating rewarding relationships
with hardware manufacturers and software solution providers. For more information,
please visit: www.bluestarvartech.com.


Web Site: http://www.bluestarinc.com

Contact Details: Kacey King
Communications/PR Specialist
BlueStar
800-354-9776, ext. 3275
kking@bluestarinc.com